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Introduction to User Experience Design

  • The Office Project G/F Alpha Salcedo Condominium Bautista St. Makati City Philippines (map)

Learn the basics of User Experience in one day. 

User Experience (UX) is a hot topic for any business wanting to improve the way they attract and retain customers.

UX is central to designing meaningful experiences that matter to customers. When done right, you will understand your customers better, improve the customer experience and see opportunities for new products and services.

This bootcamp is fast-paced, hands-on and interactive. It has been designed to focus on “learning by doing” rather than “learning by listening”. 

In a team-based scenario, participants are given a “Design Challenge” and led through a four step UX design process to solve it:

  1. Discover - Identify the core problem
  2. Design - Generate concepts
  3. Prototype - Test and validate designs
  4. Evaluate - Iterate and refine your ideas


During this one-day event attendees will:

  • Understand what User Experience (UX) is and why it’s valuable
  • Experience a full iteration of the User Experience Design Process 
  • Conduct contextual interviews
  • Create Personas
  • Build Customer Journey Maps
  • Create paper prototypes
  • Conduct Usability Tests


Upon completion of the workshop, participants will have:

  • An understanding of the UX process and why it’s essential
  • Experience “doing UX” and the ability to apply it after the workshop 
  • Knowledge of how to position and implement it within your organisation.
  • An understanding of common UX research methods and techniques, such as:
    • Contextual interviews
    • Usability tests
    • Analysing interview data
    • Personas
    • Customer journey maps
    • Paper prototypes


  • Product Managers
  • UX Designers
  • Interaction Designers
  • UI Designers
  • Programmers and Developers
  • People who want to develop their skills in a new area
  • People wanting to transition from their current role into UX


  • Training materials - Activity booklet, handouts and take home learning materials will be provided.
  • Pen, mini-pads and other supplies.
  • Paper wireframe templates
  • ‘Cheat-sheet’ of how to position & implement UX in your company
  • Post-workshop consultation and support
  • Lunch and snacks
  • Certificate of Completion



Phil is a Lead Service Designer and Director of On-Off Group. He's been helping companies design experiences for over 10 years and has taught UX to over 1,500 people. In 2015, he spent  3 months travelling the Philippines introducing UX to multiple universities. He finds it difficult to switch off the "designer" part of his brain and is always thinking about how to improve experiences wherever he goes. 

The strengths of the workshop were Phil’s hands on approach and knowledge about UX.
— Past participant


10,000 PHP (excl. VAT) per participant 

Payment may be in instalments (ask for details), by credit card, Paypal, check or bank deposit.


  • November 18, 2016 - Davao, Philippines
  • December 9, 2016 - Manila, Philippines


To inquire, call us on +63 2 2150306, email

Earlier Event: November 8
Introduction to Design Thinking
Later Event: November 18
Introduction to User Experience Design